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Find out the latest exciting news, tips and offers from Rachael’s Kitchen HQ.

The renaissance of local food businesses

Yahoo! Finance picks up on an emerging trend – independent food shops are breathing life into the High Street.

A survey by Simply Business has found that the number of independent food shops popping up on the High Street has increased by 18%. And we are two of them!

rachaelThere is good reason for this growing consumer appetite – people care about the provenance of their food and buying local is an extension of this. The personal service you get with your local Deli/butcher bakery is not possible with the big supermarkets. I think people want to not only make their purchases locally, but also that local business benefits.

Take our most recent store to open in Horsham. Horsham is a great example of a town investing in it’s High Street; it’s become a desirable location to shop, eat and socialise. There are many independent food shops in Horsham – as well as the thriving market and Food Festival. The people of Horsham have come to expect a high standard from local food producers – and local businesses occupy this niche.

We are still in the grasp of austerity; when I’m budgeting and I want to treat myself – it’s always with great food. I believe consumers are discerning with where they spend their hard-earned cash – and buying something special from someone who is passionate about their produce is much more meaningful.

A trend I hope to see continue!