The renaissance of local food businesses
A survey by Simply Business has found that the number of independent food shops popping up on the High Street has increased by 18%. And we are two of them!
There is good reason for this growing consumer appetite – people care about the provenance of their food and buying local is an extension of this. The personal service you get with your local Deli/butcher bakery is not possible with the big supermarkets. I think people want to not only make their purchases locally, but also that local business benefits.
Take our most recent store to open in Horsham. Horsham is a great example of a town investing in it’s High Street; it’s become a desirable location to shop, eat and socialise. There are many independent food shops in Horsham – as well as the thriving market and Food Festival. The people of Horsham have come to expect a high standard from local food producers – and local businesses occupy this niche.
We are still in the grasp of austerity; when I’m budgeting and I want to treat myself – it’s always with great food. I believe consumers are discerning with where they spend their hard-earned cash – and buying something special from someone who is passionate about their produce is much more meaningful.
A trend I hope to see continue!