This is a guest post from Seeker Digital, a digital marketing agency based in Bristol and a happy Rachael’s Kitchen customer.
Cupcake Day: it’s about more than just cakes
At Seeker, we love marketing, outreach and, of course, cupcakes. But the only thing Seekers love more than delicious cupcakes? Helping out a great charity doing great things.
Last month, Seeker Digital hosted its own Cupcake Day to raise money for Alzheimer’s Society. Read on to discover exactly what Alzheimer’s Society does, how much we raised, and feast your eyes on the delicious treats we sold for a worthy cause.
Cupcake Day is a nationwide fundraising event in aid of the UK’s leading dementia charity, Alzheimer’s Society.
It’s a tried-and-tested method that’s always a fundraising favourite: simply bake (or buy!) a selection of delicious treats and sell them to raise money for charity. You can essentially eat cupcakes entirely guilt-free — what’s not to love?
We got in touch with Rachael’s Kitchen and sourced some gorgeous branded cupcakes for the day, selling them in the reception of our office building, in Bristol.
Alzheimer’s Society: keeping dementia a priority
Alzheimer’s Society is the UK’s leading dementia charity. They campaign to keep dementia on the political agenda, tirelessly fund raise for research into a cure, and also help people living with dementia cope every day.
There are three pillars to Alzheimer’s Society’s work: support, society, and research.
Alzheimer’s Society supports the hundreds of thousands of people coping with dementia in the UK, as well as the many families, loved ones, and carers that look after people with this condition day after day.
The charity also campaigns to help people understand dementia’s impact on society and its urgency as a social issue. Working tirelessly to keep dementia a priority for the government and healthcare systems, as well as helping improve conditions for sufferers from a top-down level.
Finally, Alzheimer’s Society works hard to fund research into finding a cure for dementia. There is currently no cure and no way to prevent dementia, but Alzheimer’s Society is certain they can beat it through funded research — and that’s where Cupcake Day comes in.
Rachael’s Kitchen provided the icing on the cake
When Seeker needed cupcakes, Rachael’s Kitchen sprung to mind, mainly because the brand’s eponymous founder features heavily in Google’s Digital Garage marketing training course.
After getting in contact, we soon found that the cupcake specialist was able to deliver exactly what we were looking for; delicious branded bakes displaying our distinctive green and orange colours.
On the day, the cupcakes went down a storm. The entire tray sold out in less than an hour — not even a single crumb was left! If you missed out on the action, you’ll just have to make do with these tantalising snaps…
Show me the money!
Seeker was lucky enough to have some very generous donations from our fellow tenants, and overall, we raised over £135 for Alzheimer’s Society. Considering we only had 48 cupcakes to sell, that’s a significant amount. However, to add to the total, our directors have agreed to double the donation to over £270 if digital copywriter, Elliot Taylor, shaves his head for the cause. Head over to our Twitter for updates soon!
Seeker’s other charitable collaborations
Cupcake Day isn’t the first time Seeker has worked to raise funds for charity.
Seeker regularly makes the trip to BrightonSEO, one of the biggest search marketing conferences in the world. The last couple of times we’ve attended, we did our own charity bingo to raise money for the Prince’s Trust and Young Enterprise. And as September’s BrightonSEO draws near, we’re already planning what we can do next time…
Charity is at the heart of what Seeker does. We love reaching out to the community and sharing the love with great charities doing great things. Massive thanks to Rachael’s Kitchen for helping to make our latest charity contribution the massive success it was.